Customer Satisfaction and Brand Surveys

Bsquared specialises in helping organisations to develop and improve customer engagement activities. We help companies use Voice of the Customer insights to measure and track key performance measures, to uncover and understand the key drivers of customer loyalty and satisfaction.

We work closely with our clients to create the right survey to gather the data required. Interpretation and action planning are a key part of the process.

Our recent programmes include:

  • Voice of the customer: Understand if you are meeting expectations, establish tactical and strategic action plan
  • Customer engagement: Measure loyalty and determine future needs
  • Brand surveys: Assess relative strength of brand and customer perceptions
  • Customer satisfaction surveys (C-SAT): Highlight areas of strength and opportunities for improvement and action
  • Tracking over time: Monitor impact of improvement actions through customer response

There is no ‘one-size fits all’ methodology - we create the survey to generate the customer feedback you need.

Bsquared services combine various approaches including in-depth telephone research, online surveys, face-to-face reviews. Our tailor made programmes are designed to enable you to understand your customer’s attitudes, needs and confidence in your ability to provide what they need. Our aim is to maximise your response rates and give you the best possible understanding of your customers.

For further information or help and advice about our Customer Satisfaction surveys please contact us using our online form or call us on 0203 747 9795.


Customer engagement drives loyalty, improved loyalty drives profitability.