Customer Relationship Reviews

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Customer Satisfaction Surveys

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Benchmark your Customer Engagement - free assessment

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Voice of the Customer

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Welcome to Bsquared

Bsquared specialises in helping organisations use the Voice of the Customer (VoC) to deliver powerful insights and actionable data that will drive business performance and improve customer loyalty and retention.

For over 25 years we have helped organisations create competitive advantage through improvement in customer engagement and loyalty.

Independent and privately owned, Bsquared provides leadership, advice and support to improve and develop business relationships which has an impact on the bottom line. We specialise in helping organisations to discover the factors which will drive and transform customer and stakeholder engagement using a range of industry leading and internationally proven tools to create a step change in business confidence in organisations.

Outstanding customer loyalty and excellent client relationships are crucial to the future profitability and success of an organisation

We help and guide B2B organisations to effectively use the voice of the customer. We design and deploy the tools necessary to obtain powerful insights and produce actionable data that drives business performance and improves customer loyalty with proven, quantifiable benefits:

  • Stronger customer relationships
  • Increased share of wallet
  • Improved retention
  • Product and service innovation
  • More business winning opportunities
  • Reduced risk


We work as part of your team focusing on understanding your organisation's approach to it's customers, the outcomes required and the tools necessary to generate customer data needed.

Bsquared brochure


Recent Clients Read more

“The knowledge and experience the team at Bsquared have brought has helped ADS to continually build on our performance and delivery to members"

Alison Short, Director - Membership and Communications, ADS

“The Bsquared presentation of the programme results received very positive feedback from the audience."

Philippe Saint-Aubert, SVP Sales, Airbus Defence and Space

“The response rates exceeded our expectations and the feedback enabled us to verify what we're doing well and gave us more ideas to improve our service to customers"

Catherine Allen, Head of Keeping People Happy, Ella's Kitchen

“We were impressed with how rapidly Bsquared turned our requirements into action"

Nicolas Chabbert, Sr Vice-President DAHER Airplane Business Unit

“Bsquared’s quick response and accurate interpretation of our requirements delivered the Customer Satisfaction survey we needed"

Philip Moustgaard Knudsen, Head of Marketing & Communication, Satair Group

"The training was punchy and to the point and the analysis extremely insightful. Great support – we were enormously pleased.”

Marlin Dailey, Chief Commercial Officer, AWAS

"The relationship between my team and Bsquared Consulting has gone from strength to strength over the years"

Steve Kempt, Head of Customer Loyalty, BT Innovate & Design

"What attracted me to the Bsquared process was that it targeted exactly the same audience that we needed to tackle; the most influential people in our most valuable customers"

Bill Black, Former Chief Quality Officer, Airbus Group

“Bsquared’s programme has added value to the commercial activities of the charity."

Peter Savage, Chief Operations Officer, St John Ambulance

"Out of review sessions themselves we identified three new pieces of business which we did not know about, and certainly would not have known about them in anything like the same sort of timescales"

Harry Watson, Director Business Transformation, IFS Defence

News Read more

Voice of the Customer Best Practice

14th January 2020

Bsquared specialises in helping B2B improve customer engagement and customer retention through the best use of Voice of the Customer. Here we share our views on VoC best practice. Customer driven change will enable organisations create competitive advantage through improvement in customer...

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Services Read more

Customer Relationship Reviews

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Voice of the Customer

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Customer Satisfaction and Brand Surveys

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Customer Journey Mapping

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