Accountants have customers too - managing internal stakeholders


Monday 10th July 2017

Somebody once likened Marketing and Accountancy to a train journey.

The Marketer would choose the seat facing the direction of travel to look forward into the future and make plans; the Accountant would sit facing backwards to review what has...


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Progress not perfection - striving for customer excellence


Friday 2nd June 2017

A recent Accenture survey showed over 90% of B2B companies plan to increase spending on customer experience; 78% of those questioned believe it provides competitive advantage.

B2B companies are increasingly aware of how vital great customer...


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Take some NPS, add some insight: a recipe for customer engagement success


Monday 16th January 2017

Is better customer engagement one of your resolutions for 2017?  If it is then what is the best recipe for success?

Improved customer experience, increased customer satisfaction and a better understanding of your customer's journey...


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The customer journey - why is it so important?


Thursday 27th October 2016

Company success and growth now more than ever hinges around how a company deals with it's customers.

Companies which thrive and survive will be those for whom the customer relationship sits at the very heart of business strategy. Every process...


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Top tips for a successful customer satisfaction survey


Monday 3rd October 2016

If you are planning a customer satisfaction survey here are some top tips to ensure success.

These tips are from Bsquared's experience in helping B2B clients make the most of the Voice of the Customer. Gathering insights and getting actionable...


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The wonder of customer insight


Friday 9th September 2016

How well do you really know your customers? This may help.

We have identified key touchpoints where you can gather customer insights - the trick is to make sure you are on top of them all.

Gathering information about your customers allows you to...


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How to get closer to your customers


Monday 25th July 2016

Do you have long term contracts with customers? Are you regularly monitoring the strength of your customer relationships? Do you regularly check that your customers are happy with your services? Do you know if your customers are confident in your...


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